Mr. ALI AL-GHANIM
Half a century has gone by since our humble beginning as a steel fabrication factory. At this point in our journey, we feel a sense of elation looking back and a sense of destiny looking ahead. Today, we are a conglomerate that has evolved with the country, fully imbibing its values and principles. We have always considered business with a sense of purpose of giving to the society that has given us so much.
Only a healthy society breeds a healthy future, and we believe in contributing our mite toward that noble end.
Our commitment to the people at large and our customers dictated every stage of our expansion in particular. We deem the trust they repose in us as our greatest achievement. Our proactive approach to business, based on global expertise and local knowledge, has given us the cutting edge. However, this would not have been possible without collaborating with a slew of the most envied brands in the world. Our relationship with them runs deep, based on mutual trust and years of transparency and fairness. We have helped our partners grow in our market, and they in turn have helped us gain the trust of the customers as providers of quality services and products. Our alliances with them not only support our business activities, but also help nurture an environment of growth and prosperity.
At the core level, we owe our success to our employees, the backbone of our organization. Their integrity and commitment are the seeds from which all achievements bloom. Moreover, we as an organization provide our employees all the opportunities and encouragement to realize their full potential. It is these values that have seen us through thick and thin times, and that have given us strength to rise to various challenges over the decades. In today’s world of globalization and fast changing technology, the rules of game have changed, and the challenges are new. However, there are some things that never change our values and principles, which create a sense of belonging in every member of the group. That is what makes us more than just a corporate entity, a family.